PRIVACY POLICY

1. INTRODUCTION

City Optix (“we,” “us,” “our,” or “Company”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, maintain, protect, and disclose information when you visit our website at cityoptix.net (the “Website”) or use our services at our Marina District location in San Francisco, California.

This Privacy Policy applies to information we collect:

• On our Website
• At our retail location at 2154 Chestnut Street, San Francisco, CA 94123
• Through email, text, telephone, and other electronic communications
• Through mobile applications (if applicable)
• When you interact with our advertising and social media

Important: This Privacy Policy does NOT apply to Protected Health Information (PHI) covered by HIPAA and CMIA. Please see our separate HIPAA Notice of Privacy Practices.

By using our Website or Services, you consent to this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We collect personal information when you:

• Schedule an appointment
• Purchase products or services
• Create an account
• Subscribe to communications
• Contact us
• Fill out Website forms
• Participate in surveys or promotions
• Provide reviews or testimonials

This may include:

• Identifiers: Name, address, email, phone, date of birth
• Contact Information: Mailing address, email, phone numbers
• Financial Information: Credit/debit card details (via secure processors)
• Insurance Information: Vision insurance details
• Account Credentials: Username, password
• Communications: Correspondence, feedback
• Commercial Information: Purchase history
• Preferences: Communication and product preferences

2.2 Information Collected Automatically

• Usage Data: Pages visited, time spent, clicks
• Device Information: IP address, browser, OS
• Location Data: Approximate location
• Cookies and Tracking: Cookies, pixels, beacons

2.3 Information from Third Parties

• Vision insurance providers
• Your eye doctor (with request)
• Social media platforms
• Analytics providers
• Business partners

2.4 In-Store Information Collection

• Video Surveillance: CCTV for security
• Phone Recordings: For training and quality

3. HOW WE USE YOUR INFORMATION

3.1 To Provide Services and Products

• Schedule appointments
• Process orders and prescriptions
• Verify insurance
• Customer support
• Appointment reminders

3.2 To Improve Our Services

• Analyze usage
• Research and development
• Personalize experiences

3.3 Marketing and Communications

• Promotional emails (with consent)
• Targeted advertising
• Newsletters and surveys

3.4 Legal and Security Purposes

• Legal compliance
• Fraud prevention
• Security protection

3.5 Business Operations

• Billing and payments
• Inventory management
• Business analysis

4. HOW WE SHARE YOUR INFORMATION

4.1 Service Providers

• Payment processors
• Email and hosting providers
• IT and security services

4.2 Vision Insurance Companies

• Verify benefits
• Process claims

4.3 Legal Compliance

• Law enforcement requests
• Regulatory obligations

5. COOKIES AND TRACKING TECHNOLOGIES

• Essential cookies
• Performance cookies
• Functional cookies
• Advertising cookies

6. DATA SECURITY

We use SSL encryption, secure servers, access controls, and staff training. No system is 100% secure.

7. DATA RETENTION

• Account data: While active
• Transaction data: ~7 years
• Marketing data: Until opt-out

8. YOUR PRIVACY RIGHTS

• Access and correction
• Marketing opt-out
• Do Not Sell rights

9. CALIFORNIA PRIVACY RIGHTS

• Right to know
• Right to delete
• Right to correct
• Right to opt-out

10. CHILDREN’S PRIVACY

We do not knowingly collect data from children under 16.

11. THIRD-PARTY WEBSITES

We are not responsible for third-party privacy practices.

12. SOCIAL MEDIA

Social media interactions are governed by the platform’s policies.

13. CHANGES TO THIS PRIVACY POLICY

Updates will be posted with a revised date.

14. CONTACT INFORMATION

City Optix
Attention: Privacy Officer
2154 Chestnut Street
San Francisco, CA 94123
Phone: (415) 921-1444
Email: info@cityoptix.net

15. HIPAA NOTICE

This policy does not cover PHI governed by HIPAA.

City Optix – Serving San Francisco’s Marina District, Russian Hill, and Nob Hill since 1988