Marina District • San Francisco CITY OPTIX Optometrist & Designer Eyewear
A designer eyewear collection worth trying on in person plus eye exams and contact lenses in San Francisco’s Marina.
The Collection
Designer frames with range minimal, sculptural, iconic, playful.
Eye Exams
Thorough, efficient, easy to schedule.
Contact Lenses
Comfort-first fittings for real life.
Eyewear
Designer frames & guidance that saves time.
Try-ons are the point.
Photos are a starting point. The decision happens in the mirror when the frame sits right, the line is right, and you suddenly look more like yourself.
- Guidance on shape, fit, and proportion
- Materials and comfort that actually matter day-to-day
- No pressure to decide on the spot
A deep bench of designers.
Some iconic. Some hard to find. All chosen for fit, materials, and attitude.


















Jeffrey Rich and City Optix has been my go to eye specialist for 30+ years. His primary concern for eye health is sincere. They excel in both function and style for my various eye wear needs. You can rely on them with confidence.
It is always a fun experience having my annual eye exam and lens prescription fitting done by Dr. Rich and his knowledgable and caring staff. The best part for me is trying on different frames and getting feedback from the staff. I highly recommend City Optix!
Expert Guidance
Frequently Asked Questions
City Optix is located at 2154 Chestnut Street, San Francisco, CA 94123, in the Marina District.
City Optix is open Monday to Saturday, 10:00 to 18:00, closed Sunday.
City Optix is an optometry practice first. Dr. Jeffrey S. Rich, O.D. examines, diagnoses, and treats eye conditions, and the eyewear boutique sits alongside that clinical work, not in place of it.
City Optix has served the Marina District since 1986. In 2024, San Francisco designated the practice a Legacy Business, recognizing that history.
City Optix isn't a chain store. Dr. Rich knows patients by name and knows their prescription history.
The boutique carries a hand-curated collection of luxury and independent designer brands, including Chanel, Cartier, Tom Ford, Anne et Valentin, Garrett Leight, and Dita. Frames are chosen one brand at a time.
Both. City Optix performs comprehensive eye exams and specialty contact lens fittings alongside its eyewear collection, all in one Marina District practice.
Walk-ins are welcome to browse the boutique and try on frames. Booking ahead is recommended for comprehensive eye exams.
Visit City Optix
2154 Chestnut St.
San Francisco, CA 94123
Hours: Monday – Friday 10AM – 6PM
Saturday 10AM – 6PM
Sunday – Closed
Appointments recommended.
Marina District’s most trusted optometrist since the 1980s. Where luxury eyewear meets exceptional eye care.
contact us
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Monday - Friday 10AM - 6PM
Saturday 10AM - 6PM
Sunday - Closed