Marina locals don't gatekeep this place.
Four decades of exceptional eye care, designer eyewear curation, and relationships that span generations. See why San Francisco trusts Dr. Rich and the City Optix team with over 115+ verified reviews.
"30+ years of exceptional care and expertise"
"Best frame selection in San Francisco"
"Staff is knowledgeable and genuinely caring"
"The go-to place for optometry for 20+ years"
"Dr. Rich is thorough and takes time to listen"
"Always friendly, professional, and efficient"
"Superb service and frame selection"
"30+ years of exceptional care and expertise"
"Best frame selection in San Francisco"
"Staff is knowledgeable and genuinely caring"
"The go-to place for optometry for 20+ years"
"Dr. Rich is thorough and takes time to listen"
"Always friendly, professional, and efficient"
"Superb service and frame selection"
Why San Francisco Trusts City Optix
Clinical Expertise
Dr. Jeffrey Rich has served the Marina District since the 1980s, building a legacy of trust across three generations of families.
Designer Curation
From iconic brands like Chanel and Bulgari to exclusive artisan frames, we source eyewear you won't find in chain shops.
Advanced Tech
Utilizing state-of-the-art corneal topography and imaging for eye health assessments that go far beyond a standard vision test.
What patients consistently praise about City Optix
Based on 115+ verified reviews, patients highlight Dr. Jeffrey Rich's exceptional clinical expertise spanning 30+ years, the practice's curated selection of designer frames you won't find elsewhere, and the warm, knowledgeable staff who make every visit feel personal.
Reviewers emphasize the thorough, unhurried eye exams, Dr. Rich's ability to solve complex contact lens fitting challenges, and the practice's reputation as a Marina District institution where locals return for decades. Common themes include "meticulously neat," "top-notch service," "genuinely caring," and "best optometry experience."
What Our Patients Say
Weston R.
Jeffrey Rich and City Optix has been my go to eye specialist for 30+ years. His primary concern for eye health is sincere. They excel in both function and style for my various eye wear needs. You can rely on them with confidence.
Robb A.
It is always a fun experience having my annual eye exam and lens prescription fitting done by Dr. Rich and his knowledgable and caring staff. The best part for me is trying on different frames and getting feedback from the staff. I highly recommend City Optix!
Kathryn N.
I recently injured my eye while gardening and Dr. Rich was able to see me right away. He did a careful examination, noting my sclera was injured, and assured me of the healing process. I am grateful that City Optix is in my neighborhood.
Luke D.
Got a same day appointment to renew my prescription and was by far the best experience I've had an optometrist in terms of customer service, friendliness, efficiency, affordability, and just overall experience 10/10.
Diane C.
Dr Rich has taken care of my eyes for many years. He is experienced and takes time to discuss your concerns. The glasses and people who work at City Optics are terrific.
Ginny P.
Always Friendly professional staff and Dr. Rich awesome! so thankful for his professional care of my eyes for the past 26 years! 🌟
Review FAQs
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Marina District’s most trusted optometrist since the 1980s. Where luxury eyewear meets exceptional eye care.
contact us
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Monday - Friday 10AM - 6PM
Saturday 10AM - 6PM
Sunday - Closed